If they don't get it.
They don't buy it.
I unlock what’s next for your audience and fix what’s unclear. So your story lands - as your revenue grows.
I’m Tina Thompson, a senior behavioural insights & creative strategist with over 15 years experience helping brands, businesses and agencies sharpen postioning, messaging and growth strategy - using real-time audience data.
Are you a brand, business or agency whose B2B or B2C brief isn't quite landing, but you can't put your finger on why?
Do you have a positioning that is hard to explain?
A pitch or campaign that needs a stickier story to win?
A business that should be growing faster?
You just haven't found your new Sweet Spot.
Data-Led Decision Making
My work is grounded in real-time audience and market signals, not guesswork. I combine live behaviour, qual & quant to help make clearer, faster more commercially confident decisions.
Clear Actionable Frameworks
My happy place is turning complex data into simple direction. The work is designed to give you clear thinking, practical frameworks, and guidelines your team can actually use on a daily basis.
Facilitative
Not Controlling
I bring perspective, structure and challenge, but the best decisions still need to work for your business. My role is to help your team see more clearly, not impose from the outside.
Commercial (Not Just Creative)
I bridge the gap between creative intuition and business results, ensuring every strategic pivot is designed to capture market share and drive scalable revenue.
Behavioral Strategy Architecture
My work integrates behavioral economics with creative logic. By understanding the psychological drivers of choice, I design brand narratives that create deep loyalty and drive commercial conversion.
I help businesses clarify positioning and messaging when growth has slowed, direction has shifted, or new opportunities need a clearer route forward.
I also support agencies when briefs need stronger insights or strategic grounding, clearer positioning or a more compelling commercial narrative.
Trusted by
Turning a Studio Business into £180k of New Recurring Revenue
By identifying where demand still existed and how behaviour had shifted, the opportunity became clear: translate the in-studio experience into a scalable digital offer.
I repositioned the model, built the B2C and B2B2C funnel, and defined the go to market approach.
The result was a new recurring revenue stream and 700% membership growth within months.
"Tina not only helped us identify the opportunity but implemented successful B2C and B2B2C funnels in months to increase our membership by 700%"
Founder & CEO, Blok
My Process
01
Commercial Audit
A focused review of the brand, brief or business challenge to uncover missed opportunities, friction points and what is holding momentum back.
02
Audience Insight
Using AI and real-time behavioural signals, as well as additional quant/qual research to understand where audience needs, market demand and emerging opportunities are shifting.
03
Strategic Direction
Identifying opportunities for the brief and working with your team to build a clear commercial direction that sharpens positioning, proposition and the next move, .
04
Core Messaging
Defining the messages and narrative that make the offer, idea or brief easier to understand and buy into for all influencers, stakeholders and customers.
05
Go to Market Integration
Applying the strategy across the right channels, teams or touchpoints so everything connects clearly and consistently.
06
Data-Driven Scaling
Tracking what is landing, refining what is not, and strengthening the strategy as growth, change or new opportunities emerge.
Audience, Category & Behavioural Insight
Deliverables For commercial Impact
Positioning & Value Proposition Development
Messaging & Narrative Frameworks
Go to Market & Growth Direction
Creative Strategy for Campaigns & Pitches
Commercial Strategy & Expansion Roadmap
Client Impact
"We utilised Sweet Spot & Tina to explore emerging needs and concerns in private healthcare. Their AI-powered insights revealed both the frustrations and aspirations of patients, helping us reshape our approach to B2B healthcare delivery comms."
CMO
Circle Health Group
"Tina found a unforeseen opportunity for my business practically overnight from social listening, we instantly received a sales boost. If you need an commercial expert who talks in a plain language, who can genuinely help you grow your business, I would highly recommend her."
Agor
Founder
"Tina is my go to for helping get a brief off the ground. She brings the right balance of finding hard facts, softer trends, and applies the art of strategic thinking to make sense of it all."
Creative Director
N2O
Who we ignite growth for.
High-Growth
Startups
Strategic
Agencies
Global
Enterprises
Founders scaling rapidly who need strategic clarity and a sharp competitive edge to secure market dominance and their next capital round.
Creative agencies looking to augment their output with deep audience insights and high-level commercial positioning to win more pitches & drive better client results.
Legacy brands seeking to modernise their messaging architecture and realign with the shifting commercial values of the new economy.
Should we work together?
A Good Fit
We partner with businesses ready to transition from gut-feeling decisions to data-driven strategic frameworks.
Ideal for agencies and brands that value real-time audience insights as the primary catalyst for growth.
You want to understand what is actually driving behaviour, not rely on assumption.
We thrive with clients who view messaging as a long-term investment in their brand’s commercial dominance.
Not The Right Fit
We are not the right fit if you prefer maintaining the status quo over challenging established brand norms.
Less compatible with organisations seeking quick tactical fixes without a rigorous strategic anchor.
If audience insights are viewed as optional rather than essential, our methodology will not deliver full value.
You want quick fixes rather than understanding what is really driving results.
Who I am
My background spans agency, and client-side roles across FMCG, retail, wellness, experiential, digital, organisations, membership and global expansion.
Throughout those 15 years I saw the same thing over and over, which was crucial commercial and growth strategies built on outdated insights.
As a data-driven marketer this didn't work for me. I came up with the solution; commercial strategies built on real-time audience insights.
The opportunities and white spaces that exist from identifying the right insights can align your business with your end-user, customer or stakeholder in a way no other research methods can do.
Highly Commended Digital Woman of the Year 2024 (AI and Insights)
Common Queries
How does real-time audience insight influence your strategy?
We leverage live data to eliminate guesswork, ensuring your brand positioning resonates instantly with current market sentiment and shifts in end-user, stakeholder, influencer or customer behavior.
What defines a 'Sweet Spot' partnership?
It is the intersection of creative courage and commercial precision. We work with agencies and growth-stage businesses that are ready to move from traditional messaging to dynamic and data-backed positioning.
Do you integrate with existing creative and marketing teams?
Yes. We act as an external strategic layer, providing the insights and frameworks your in-house teams need to execute with higher confidence and better conversion kinetics.
What is the typical timeline for delivery?
Our typical commercial growth project is around 3-4 weeks, but I also look at exciting one-off projects as well.
“Tina's insight and commercial strategy increased our sales by 128% YOY, and also brought new customers into our brand, creating a narrative that resonated deeply with our audience. ”
Managing Director
frkl.
Let's go!
Now let’s find the next opportunity that takes your business or brief further.
Hit the button, book the call, and let's chat.